Like many of you, I’ve spent countless hours searching for the best ways to make money online. After falling into pitfall after pitfall, I finally found the formula the true experts are using. I’ve formulated this for Affiliate Marketing, but these are tried and true methods for all types of marketing. These 7 simple steps radically transformed the way I look at marketing. Employ these and I promise you will transform your affiliate marketing campaigns.
Step 1. Focus on One Niche
Don’t sell everything to everyone or you’ll end up selling nothing to no one….sell one thing to one person. You must get a tight (narrow) focus on your target audience. (ie. Photography (too big)>>Macro Photography (getting closer)>> Macro Photo Tips (perfect!). Figure out which market you are most interested in and start researching specific topics inside that niche. See if you can figure out a certain corner in this niche where you can set up shop. Confirm there is money to be made in this corner…try searching amazon and similar places to see if people are spending money in this specific area. (I’ve written a full, easy to follow plan to help you define you perfect niche HERE) .
Step 2. Define Your Perfect Customer (Avatar)
Once you have a narrow focus on a niche (ie. macro photo tips), figure out who is looking for products in this niche. Find where they hang out (FB groups…forums…linkedin..etc) Learn what issues they are having. What problems are they trying to solve? Do they have certain words or phrases they use regularly? What are their goals? What is holding them back? Get very detailed about who is going to be your perfect customer. The better you know your P.C. the easier it is to market to them. To help this process, I’ve created a Perfect Customer/Avatar worksheet (download link below). I highly suggest printing this out, filling in the form and putting it next to your computer so you can look at this while creating content. This will assure you are directing your content to the right people, potentially preventing a ton of wasted time and energy! ( Get powerful info on how to properly define your perfect customer HERE )
Step 3. IMPORTANT!!!! BUILD AN EMAIL LIST!!!
The money is in the list! One of the worst problems you can face is to have a great product and no one to sell it to. It’s always ideal to have a list of people hungry to buy products from you. John Lennon put it this way…”Let’s write a pool!” When he wanted to add pool to his house, he knew he already had a list of hungry buyers. So when he wanted a pool…he just had to write a song to pay for he pool. This is the cornerstone of marketing!
Find ways to capture emails from your P.C. so you have a group of people to market to. This will be a targeted list of people who have designated themselves as potential customers. They have raised their hands and said “pick me” when they signed up for your list. My buddy Matt says this: “Create a list of buyers ready to crawl over broken glass to buy your products!”
Step 4. Sell Quality Products
As an affiliate this can sometimes be tough to figure out. How can you learn which products are quality products and which ones are 10 cent garbage in a $100 sack? Start by looking at the reputation of the product creators (ie. on Warrior Plus you can go to the vendors profile and see their reviews and ratings) Choose vendors who only have the best reps. Sign up to receive updates when these vendors list new products. Check the launch calendars to be prepared ahead of time for these launches. Reach out to the vendors themselves or follow them on social media. Build relationships with them when possible.
Step 5. Model Your Method
What I mean by this is to model your marketing campaigns after proven winning marketers and their successful campaigns. No need to reinvent the wheel here. Others have already done this work for you! Use their years of trial and error to your benefit!
You don’t need 50 methods or to follow those who claim to be gurus. Most won’t help you in any way…usually just regurgitated garbage they can sell to people who haven’t figured out yet that they aren’t actually a guru…
—All you need is 1 proven method from those who have made millions
(a few of these folks are Matt Bacak, Igor Khiefits, Jo Han Mok, Tom Gaddis just to name a few…there are many to choose from, just make sure they are truly experts.) Figure out how these people are doing it and copy them.
Step 6. Email Your List!
I recently heard a story of a guy who was about to fold up shop. His wife was furious. He had sunk their savings into digital marketing and had zero ROI (return on investment). He was asked one simple question: “How many emails have you sent?” His answer? “ZERO!” Well no wonder! You can’t make money if you aren’t putting products in front of buyers. You can’t transform your affiliate marketing campaigns if you don’t have a campaign to transform. Sounds simple, right?
Email your list the best possible products to solve their problems. Remember, you have already defined what their problems are when you defined your P.C. Solve the problems of your P.C. Find the quality products (from the vendors you’ve already scouted out) that meet these needs or problems and email them to your list.
(For best results, set up an autoresponder. I use GetResponse …cheap and quite easy to use)
Step 7. Be Consistent!
And Finally!!!!>>>> STAY CONSISTENT! Millionaires don’t get rich by giving up. They typically fail many times before they truly succeed. You don’t have to do it perfect…just keep doing it and eventually you’ll get better and better. Learn to write sales copy. There is a lot of advise out there. Learn how to be a marketer……Watch some Dan Kennedy videos (interview HERE)! You’ll get there! Consistently go through these 7 steps and you will already be on the path of moving ahead of your competition! YOU CAN DO THIS!